Redesigning the logo for a fast growing fashion brand
Due to rapid market growth, Moore needed a more compelling visual identity that would better espouse what the brand stands for. The brand is monochromatic, enticing and straightforward. The new identity presents an evolution of the brand and its old identity concept which is based on the metal mesh fabrics they are known for.
Akzidenz-Grotesk and Helvetica Neue, are the official typefaces for Brand Moore.
Other Identity Applications
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