branding.studio

Case study - Moore

Redesigning the logo for a fast growing fashion brand

Moore
MooreMoore - Paris HiltonMooreMooreMooreMooreMooreMoore

Deliverables

Due to rapid market growth, Moore needed a more compelling visual identity that would better espouse what the brand stands for. The brand is monochromatic, enticing and straightforward. The new identity presents an evolution of the brand and its old identity concept which is based on the metal mesh fabrics they are known for.

Logotype

Moore logotype
Logotype
Grid construction

Ads

Identity look&feel
Moore - AdMoore - Ad

Wall Pattern

Moore - PatternMoore - Pattern

Brand Typeface

Akzidenz-Grotesk and Helvetica Neue, are the official typefaces for Brand Moore.
Moore - TypographyMoore - Typography

Outdoor

Moore - Citylight
Moore - Sign

Business Cards

Moore - Business CardsMoore - Business Cards

Other Identity Applications

Moore - Bag
Moore - Box
Moore - Card HolderMoore - Card Holder
“Finding that balance of creativity and strategic mindset is rare, but branding.studio has it.”
Moore
Isabel Moore  ·  Fashion Designer

Contact

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