I have started my career working in advertising for Coca-Cola and Jumeirah group in Dubai. The experience of working in advertising led me to start the branding design studio. Working as a design professional for more than a decade allowed me to acquire a unique perspective on branding and design. As a Brand Identity and Web Designer, I have helped develop brands, websites, and products. Whether I’m working on a campaign, product or an idea for a new logo, I am always focused and devoted. I have a wide range of skills (in creative, business and social terms), I am responsible, decisive, motivated and focused on current trends.
My process of designing experiences and solving problems is collaborative, hands-on, and iterative. Although I have a holistic view of user experience design, my strengths are in user research, interaction design, and usability testing. I have a BA in Information Technology (Design) from Polytechnic of Zagreb, BSc in Digital Design and Technology from Dublin Institute of Technology and I am currently studying for a MSc in User Experience Design at the Dún Laoghaire Institute of Art, Design and Technology.