branding.studio

Process

The 5 stages of brand identity creation

What we do for your brand has system:
Our process is goal-oriented and ensures real results through pre-established milestones. The process combines rigorous research, expert strategy and cutting-edge design to create effective, memorable brands.

Pre-Process

To know where you need to go, you need to understand where you are

During our initial meeting, we will ask many questions and gather all the necessary information to understand your present position regarding your creative efforts. Based on those findings we will set the objectives and tasks to be performed.

  • Defining Project Objectives
  • Project Proposal
  • Project Roadmap & Milestones

Brand Clarity Sprint

Design without strategy is guessing

2 hours discovery session with the client where we will define to whom the brand markets, what are their needs and why would they buy from you. We will focus heavily on finding appropriate key brand attributes and personality traits we want the brand to have. This will determine how the brand will be perceived by the key target group and should be applied to all visual and verbal elements.

  • Who, What, How & Why of Brand
  • Key Brand Attributes
  • Brand Personality

Style
Direction

Translating strategy into visual style direction, in a way that matters to core target group

We will create visual style direction for the brand and present it as a collection of graphical snippets, colors, photograps with the intention to agree on the look&feel of the brand we are going to pursue.

  • Moodboard

Design Development

First, we win the eye...

Based on Strategy Framework from the Brand Clarity Sprint and Moodboard, we are going to develop Visual Identity of the Brand which we will present applied to real life application mockups relevant to client industry. Based on clients feedback, we apply requested changes to chosen concept and when approved as final design we will create Brand Guidelines.

  • Design Concepts
  • Chosen Concept Refinements
  • Brand Guidelines

Brand Style Guide & Delivery

Creating Brand Clarity through consistency

After having all the design assets finalized, we are going to create a Brand Style Guide that will serve as a reference for proper brand usage. All the Design Assets will be delivered ready for print and digital use, and permanently available in client dedicated cloud folder. We will provide a one-hour coaching session for your employees on Brand Guidelines proper usage and answer all the questions you might have about the work we went through.

  • Design Assets
  • Style Guide / Brand Guidelines
  • 1h Coaching Session

The Process Steps

1

First Contact

  • The First Client Meeting/Call
  • Collecting Informations
  • Setting The Task
2

Pre-Process

  • Defining Project Objectives
  • Project Proposal
  • Project Roadmap & Milestones
3

Brand Discovery

  • Who, What, How & Why of Brand
  • Core Target Customer
  • Key Message
4

Creative Exploration

  • Style Direction (Moodboard)
5

Design Development

  • Design Concepts
  • Chosen Concept Refinements
  • Brand Guidelines
6

Delivery

  • Design Assets
  • Brand Guidelines

Identity Project Timeline

Pre-Process
Brand Clarity Sprint
Style Direction
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Design Concepts Creation
Chosen Concept Refinements
Creation of Brand Guidelines
Design Assets Delivery

When we collaborate with like-minded clients, we move mountains to produce remarkable results.

Contact

Let's work together on your next project
hi@branding.studio